rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: MoviePass Inc
    sub title: first-mover advantage or disadvantage?
  name:
    name part: Agnihotri, Arpita
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Bhattacharya, Saurabh
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies.
  origin info:
    place:
      place term: enk
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: The case explains how MoviePass, Inc., after launching its USD 9.95 per month subscription plan in the U.S. market, harnessed membership of more than three million subscribers in 2018. The subscription plan was based on the breakage model. Nevertheless, by September 2019, MoviePass was out of business due to several issues that plagued its business model and allowed opportunistic behavior by consumers that led to a cash deficit. The case also discusses how competitors such as AMC Entertainment, Inc. and Cinemark USA, Inc. gained from the loss of MoviePass, and how their theatrical subscription plans became successful. In September 2019, Parthasarathy Krishnan, the interim CEO of MoviePass, had the challenge of returning the company to profitability. Should he do away with the breakage model? What elements of the business model should he try to improve?
  target audience: specialized
  note: Arpita Agnihotri, Saurabh Bhattacharya.
  note: Includes bibliographical references and index.
  subject:
    topic: Business enterprises
    topic: Finance
    genre: Case studies
  subject:
    topic: Business enterprises
    topic: Finance
  classification: HG4026 .A36 2020
  classification: 658.1
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781529742312
  identifier: 1529742315
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 201027
    record change date: 20240923172008.6
    record identifier: in00005499760
    language of cataloging:
      language term: eng