http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
The case explains how MoviePass, Inc., after launching its USD 9.95 per month subscription plan in the U.S. market, harnessed membership of more than three million subscribers in 2018. The subscription plan was based on the breakage model. Nevertheless, by September 2019, MoviePass was out of business due to several issues that plagued its business model and allowed opportunistic behavior by consumers that led to a cash deficit. The case also discusses how competitors such as AMC Entertainment, Inc. and Cinemark USA, Inc. gained from the loss of MoviePass, and how their theatrical subscription plans became successful. In September 2019, Parthasarathy Krishnan, the interim CEO of MoviePass, had the challenge of returning the company to profitability. Should he do away with the breakage model? What elements of the business model should he try to improve?
Includes bibliographical references and index.