Forall : affordable smartphones for all /
Forall Phones is a Lisbon-based online retailer for used smartphones. When the founder and CEO, José Costa Rodrigues, became aware of the financial resources required to purchase a state-of-the-art mobile smartphone as a teenager, he decided to build a brand that could make smartphones accessible to...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Rotterdam School of Management, Erasmus University,
2019.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Forall Phones is a Lisbon-based online retailer for used smartphones. When the founder and CEO, José Costa Rodrigues, became aware of the financial resources required to purchase a state-of-the-art mobile smartphone as a teenager, he decided to build a brand that could make smartphones accessible to everyone. In 2016, an online sales platform for refurbished smartphones was born. By 2017, Forall Phones experienced a promising growth, spurred by a successful word-of-mouth marketing strategy, high-quality refurbished products, and an excellent after-sales service. After less than a year, Forall Phones became a company of five employees operating in five countries and generating €350,000 in revenue. However, increasing competition and the desire to put Forall Phones on the map of potential investors led the young team behind Forall to consider different growth strategies. |
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| Item Description: | Originally Published InSchmitt, A., & Reis, J. (2019). Forall: Affordable Smartphones For All. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529759242 1529759242 |