rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: VR Owl
    sub title: from conception to a dramatic challenge, an investor dilemma
  name:
    name part: Invernizzi, Alberto
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Lucas, Elizabeth Resego
    role:
      role term: author.
  name:
    name part: Mavilla, Enrico
    role:
      role term: author.
  name:
    name part: Tulsyan, Ayoni
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies.
  origin info:
    place:
      place term: enk
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: In 2015, Marco Janmaat, along with his father and two friends, founded VR Owl to sell VR cardboards, VR content and VR-supported corporate events. The business grew exponentially, and within a year, the company had become the major VR solutions provider in the Netherlands. However, Janmaat expected that the demand for his products and services would soon decline, as the hype surrounding VR was dying down. To find an alternative survival path, Janmaat started to redirect resources towards innovating scalable new products. But before he could fully develop these products and gain market traction, the company's revenues had plummeted due to the shift of focus from the core business to R&D. In a pinch, Janmaat approached a venture capital firm that agreed to invest in VR Owl but only on their own terms. The alternatives Janmaat had were clear: he could either go back to his original business and hope for the best, or accept the VC's unreasonable offer and make a leap into the unknown.
  target audience: specialized
  note: Alberto Invernizzi, Elizabeth Resego Lucas, Enrico Mavilla, Ayoni Tulsyan.
  note: Originally Published InInvernizzi, A., Lucas, E., Mavilla, E., & Tulsyan, A. (2018). VR Owl: From Conception to a Dramatic Challenge, an Investor Dilemma. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University.
  note: Includes bibliographical references and index.
  subject:
    topic: Venture capital
    genre: Case studies
  subject:
    topic: Virtual reality
  subject:
    topic: Virtual Reality
  subject:
    topic: Capital à risques
    genre: Études de cas
  subject:
    topic: Réalité virtuelle
  subject:
    topic: virtual reality
  subject:
    topic: Venture capital
  subject:
    topic: Virtual reality
  classification: QA76.9.C65 I58 2018
  classification: 006.8
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781529758313
  identifier: 1529758319
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 201027
    record change date: 20240923172008.3
    record identifier: in00005499742
    language of cataloging:
      language term: eng