rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: disruptive Savannah Bananas
    sub title: adding a-peel to baseball
  name:
    name part: Brooks, Bradley
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Peters, Cara
    name part: active 2022
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence. By the end of the first season, Jesse had turned things around as the team began selling out every home game. Within five years, Jesse had transformed the Savannah Bananas from a mundane baseball team into a disruptive entertainment experience that fans could not wait to see - while more than doubling the team's revenue in the process. However, Jesse now faced new challenges for the team, such as how to grow the organization despite the team's physical capacity limitations. The organization had expanded sales of merchandise, developed a strong social media presence, and added a premier team of professional players. For the Bananas, the future was full of possibilities, but the team needed concrete plans to grow the brand and the organization.
  target audience: specialized
  note: Bradley Brooks and Cara Peters.
  subject:
    topic: Business
    topic: Growth
    genre: Case studies
  subject:
    topic: Branding (Marketing)
    genre: Case studies
  subject:
    topic: Stratégie de marque
    genre: Études de cas
  classification: HD30.35 .B76 2022
  classification: 658.4038
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071937754
  identifier: 1071937758
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923172018.5
    record identifier: in00005499734
    language of cataloging:
      language term: eng