Amul's brand storytelling : from communicative narratives to action /

Storytelling is a narrative form of brand communication. Because consumers are bombarded with numerous advertising messages, brand storytelling enables a brand to overcome the cluttered environment. Advertising is one of the forms of brand storytelling that is utilized for multiple purposes: influen...

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Bibliographic Details
Main Authors:	Chakraborty, Uttam, active 2024 (Author), Biswal, Santosh Kumar, 1979- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Storytelling > Case studies. Product management > India > Case studies. Art de conter > Études de cas. Produits commerciaux > Inde > Gestion > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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