APA (7th ed.) Citation

Chakraborty, U., & Biswal, S. K. (2024). Amul's brand storytelling: From communicative narratives to action. SAGE Publications: SAGE Business Cases Originals.

Chicago Style (17th ed.) Citation

Chakraborty, Uttam, and Santosh Kumar Biswal. Amul's Brand Storytelling: From Communicative Narratives to Action. London: SAGE Publications: SAGE Business Cases Originals, 2024.

MLA (9th ed.) Citation

Chakraborty, Uttam, and Santosh Kumar Biswal. Amul's Brand Storytelling: From Communicative Narratives to Action. SAGE Publications: SAGE Business Cases Originals, 2024.