NEDCO : a case of intertwining dilemmas /

The NEDCO company supplies electromechanical equipment, mainly to oil and gas companies. The CEO and management have learned that their main foreign supplier is also supplying similar equipment to NEDCO's competitors. The top management conducted thorough research to find a way to resolve this...

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Bibliographic Details
Main Authors: Sheta, Ashraf (Author), Adham, Nour (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE Business cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:The NEDCO company supplies electromechanical equipment, mainly to oil and gas companies. The CEO and management have learned that their main foreign supplier is also supplying similar equipment to NEDCO's competitors. The top management conducted thorough research to find a way to resolve this strategic challenge. This case study involves different functions, mainly marketing and inventory management, within private-sector companies in Egypt. The case considers the role of the external and internal environments in decision making to resolve the dilemma faced by top management. Students will be asked to play the role of the CEO to decide whether insourcing or outsourcing marketing activities is preferable to assess various decisions about inventory management, operations, and assessments of the external and internal environments in which NEDCO operates that affect how decisions are taken.
Physical Description:1 online resource : illustrations.
ISBN:9781071939970
1071939971