rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: innovative business model of Xiaoxiandun Bird's Nest
  name:
    name part: Qiao, Han
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Wang, Jiang
    role:
      role term: author.
  name:
    name part: Meng, Fei
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: In 2013, the edible bird's nest industry outfaced chaotic market competition, poor customer awareness, a lack of trust, and a lack of strong branding during its infancy, thereby resulting in development opportunities for new categories and brands. Xiaoxiandun Freshly Stewed Edible Bird's Nest ("XXD") foresaw the strategic direction and emerged into prominence in the industry within less than six years. Moreover, XXD solved the pain points of the industry and consumers, developed the category of "freshly stewed bird's nests," introduced a customer-to-manufacturer (C2M) model, and directly reached consumers from the factory through value creation. Furthermore, XXD achieved rapid growth and became a leader in the industry through its innovative business model. This case focused on the development of XXD, analyzed its business model, and described ways in which the company discovered and met new consumer demand as well as built a new supply chain system through innovation. However, XXD, which began with online sales, faced back-and-forth attacks from competitors. Traditional bird's nest giants launched online sales, intensifying online traffic and competition. Accordingly, XXD considered opening brick-and-mortar stores to further expand the brand's influence and increase its competitiveness, which would require a huge investment of resources. However, no consensus was reached among the founders of XXD despite several discussions within the company.
  target audience: specialized
  note: Han Qiao, Jiang Wang, and Fei Meng.
  subject:
    topic: Branding (Marketing)
    genre: Case studies
  subject:
    topic: Business logistics
    topic: Technological innovations
    genre: Case studies
  subject:
    topic: Stratégie de marque
    genre: Études de cas
  subject:
    topic: Logistique (Organisation)
    topic: Innovations
    genre: Études de cas
  classification: HD38.5 .Q23 2024
  classification: 658.7
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071931769
  identifier: 1071931768
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923172006.2
    record identifier: in00005499711
    language of cataloging:
      language term: eng