rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Fashionbelle
    sub title: finalizing the next pivot of growth
  name:
    name part: Mukherjee, Jaydeep
    name part: (Economist)
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Shalini Sharma and Rashi Gupta were the founders of High Fashion Pvt. Ltd (HFPL), an online first women's Western wear brand trading as Fashionbelle, in India. The duo had been successfully running the online company since 2012, crossed INR 1 billion turnover in 2022, and were profitable. They had raised INR 60 million funding in early 2023, to address HFPL's omnichannel consumer base. The founders needed to decide on an appropriate mix of online and offline retail presence. Further, they needed to make the important decision of whether to focus on six Metro markets or spread their retail footprint across 15 Tier 1 cities.
  target audience: specialized
  note: Jaydeep Mukherjee.
  subject:
    topic: Product management
    genre: Case studies
  subject:
    topic: Consumer behavior
    genre: Case studies
  subject:
    topic: Electronic commerce
    genre: Case studies
  subject:
    topic: Small business
    topic: Growth
    genre: Case studies
  subject:
    topic: Produits commerciaux
    topic: Gestion
    genre: Études de cas
  subject:
    topic: Consommateurs
    topic: Comportement
    genre: Études de cas
  subject:
    topic: Commerce électronique
    genre: Études de cas
  subject:
    topic: Petites et moyennes entreprises
    topic: Croissance
    genre: Études de cas
  classification: HD62.7 .M85 2024
  classification: 658.022
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071942604
  identifier: 1071942603
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923172006.3
    record identifier: in00005499708
    language of cataloging:
      language term: eng