http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Shalini Sharma and Rashi Gupta were the founders of High Fashion Pvt. Ltd (HFPL), an online first women's Western wear brand trading as Fashionbelle, in India. The duo had been successfully running the online company since 2012, crossed INR 1 billion turnover in 2022, and were profitable. They had raised INR 60 million funding in early 2023, to address HFPL's omnichannel consumer base. The founders needed to decide on an appropriate mix of online and offline retail presence. Further, they needed to make the important decision of whether to focus on six Metro markets or spread their retail footprint across 15 Tier 1 cities.