Fashionbelle : finalizing the next pivot of growth /

Shalini Sharma and Rashi Gupta were the founders of High Fashion Pvt. Ltd (HFPL), an online first women's Western wear brand trading as Fashionbelle, in India. The duo had been successfully running the online company since 2012, crossed INR 1 billion turnover in 2022, and were profitable. They...

Full description

Bibliographic Details
Main Author: Mukherjee, Jaydeep, (Economist) (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE Business cases.
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000nam a2200000Mi 4500
001 in00005499708
006 m o d
007 cr un|||||||||
008 231221s2024 enk fo 000 0 eng d
005 20240923172006.3
035 |a (OCoLC)on1417357913 
040 |a SGPBL  |b eng  |e rda  |e pn  |c SGPBL  |d OCLCO 
020 |a 9781071942604  |q SAGE Business Cases 
020 |a 1071942603 
035 |a (OCoLC)1417357913 
050 4 |a HD62.7  |b .M85 2024 
082 0 4 |a 658.022 
049 |a TXAM 
100 1 |a Mukherjee, Jaydeep,  |c (Economist),  |e author. 
245 1 0 |a Fashionbelle :  |b finalizing the next pivot of growth /  |c Jaydeep Mukherjee. 
264 1 |a London :  |b SAGE Publications: SAGE Business Cases Originals,  |c 2024. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a SAGE Business cases 
520 8 |a Shalini Sharma and Rashi Gupta were the founders of High Fashion Pvt. Ltd (HFPL), an online first women's Western wear brand trading as Fashionbelle, in India. The duo had been successfully running the online company since 2012, crossed INR 1 billion turnover in 2022, and were profitable. They had raised INR 60 million funding in early 2023, to address HFPL's omnichannel consumer base. The founders needed to decide on an appropriate mix of online and offline retail presence. Further, they needed to make the important decision of whether to focus on six Metro markets or spread their retail footprint across 15 Tier 1 cities. 
588 |a Description based on XML content. 
650 0 |a Product management  |v Case studies. 
650 0 |a Consumer behavior  |v Case studies. 
650 0 |a Electronic commerce  |v Case studies. 
650 0 |a Small business  |x Growth  |v Case studies. 
650 6 |a Produits commerciaux  |x Gestion  |v Études de cas. 
650 6 |a Consommateurs  |x Comportement  |v Études de cas. 
650 6 |a Commerce électronique  |v Études de cas. 
650 6 |a Petites et moyennes entreprises  |x Croissance  |v Études de cas. 
655 7 |a Electronic books.  |2 local 
830 0 |a SAGE Business cases. 
856 4 0 |u http://proxy.library.tamu.edu/login?url=https://sk.sagepub.com/cases/fashionbelle-finalizing-the-next-pivot-of-growth  |z Connect to the full text of this electronic book  |t 0 
955 |a SAGE eBooks 
955 |a SAGE Business Cases 2024 Annual Collection 
994 |a 92  |b TXA 
999 f f |s db068e9b-09a9-4c10-b5bf-5dbc57378d65  |i ba1f803b-8c80-4501-be67-15e9482e3e90  |t 0 
952 f f |a Texas A&M University  |b College Station  |c Electronic Resources  |d Available Online  |t 0  |e HD62.7 .M85 2024  |h Library of Congress classification 
998 f f |a HD62.7 .M85 2024  |t 0  |l Available Online