Fashionbelle : finalizing the next pivot of growth /

Shalini Sharma and Rashi Gupta were the founders of High Fashion Pvt. Ltd (HFPL), an online first women's Western wear brand trading as Fashionbelle, in India. The duo had been successfully running the online company since 2012, crossed INR 1 billion turnover in 2022, and were profitable. They...

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Bibliographic Details
Main Author:	Mukherjee, Jaydeep, (Economist) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Product management > Case studies. Consumer behavior > Case studies. Electronic commerce > Case studies. Small business > Growth > Case studies. Produits commerciaux > Gestion > Études de cas. Consommateurs > Comportement > Études de cas. Commerce électronique > Études de cas. Petites et moyennes entreprises > Croissance > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Shalini Sharma and Rashi Gupta were the founders of High Fashion Pvt. Ltd (HFPL), an online first women's Western wear brand trading as Fashionbelle, in India. The duo had been successfully running the online company since 2012, crossed INR 1 billion turnover in 2022, and were profitable. They had raised INR 60 million funding in early 2023, to address HFPL's omnichannel consumer base. The founders needed to decide on an appropriate mix of online and offline retail presence. Further, they needed to make the important decision of whether to focus on six Metro markets or spread their retail footprint across 15 Tier 1 cities.
Physical Description:	1 online resource.
ISBN:	9781071942604 1071942603