rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Reducing a beer's carbon footprint
    sub title: the case of Jack's Abby craft lagers
  name:
    name part: Veleva, Vesela R.
    name part: 1968-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Horsley, Coleman
    role:
      role term: author.
  name:
    name part: Chatrath, Garima
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case focuses on Jack's Abby, the second-largest craft brewery in Massachusetts, United States. Founded in 2011 as a family-owned business by three brothers, by 2023 the brewery had tripled its size to become the second-largest craft brewery in Massachusetts, producing about 80,000 barrels of beer annually. Their facility in Framingham, Massachusetts, included both a taproom and a kitchen, and was a popular location for community events and family gatherings over beer, pizza, and appetizers. Even though Jack's Abby had been very successful in building a strong and well-known brand in Massachusetts and New England, challenges remained. Competition from new craft breweries was growing each year. The cost to operate a craft brewery had drastically increased with rates for electricity, water, and raw materials climbing by double digits between 2021 and 2023. At the same time, climate change was advancing at an unprecedented rate, increasing the urgency for companies, governments, and individuals to act. As it evaluates its business strategy, CEO and co-founder Sam Hendler faces a dilemma: how can he improve efficiency and reduce operational costs while also reducing environmental impacts and Jack's Abby's beer carbon footprint. The overall goals of the case are to introduce students to the business and environmental benefits of pollution prevention, and to help them understand the carbon footprint of a product and the tradeoffs that businesses face when aiming to reduce their climate impacts over the entire value chain.
  target audience: specialized
  note: Vesela Veleva, Coleman Horsley, Garima Chatrath.
  subject:
    topic: Beer industry
    topic: Management
    genre: Case studies
  subject:
    topic: Beer industry
    topic: Environmental aspects
    genre: Case studies
  subject:
    topic: Social responsibility of business
    genre: Case studies
  subject:
    topic: Bière
    topic: Industrie
    topic: Gestion
    genre: Études de cas
  subject:
    topic: Entreprises
    topic: Responsabilité sociale
    genre: Études de cas
  classification: HD30.255 .V45 2024
  classification: 658.408
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781071934050
  identifier: 1071934058
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923172017.2
    record identifier: in00005499688
    language of cataloging:
      language term: eng