Tesla, Inc. : managing risk in the autopilot program /

Electric automaker Tesla's Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla's goal. As Tesla continues to release new Autopilot updates to the public, concerns regarding the system remain. How sh...

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Bibliographic Details
Main Authors: Pomazal, Michael (Author), Wang, Jenny, active 2021 (Author), Wilson, Audrey, active 2021 (Author)
Format: eBook
Language:English
Published: London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2021.
Series:SAGE business cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Electric automaker Tesla's Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla's goal. As Tesla continues to release new Autopilot updates to the public, concerns regarding the system remain. How should Tesla proceed with respect to consumer safety, consumer perceptions, and its beta testing model?
Physical Description:1 online resource.
ISBN:9781529619980
152961998X