Tesla, Inc. : managing risk in the autopilot program /
Electric automaker Tesla's Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla's goal. As Tesla continues to release new Autopilot updates to the public, concerns regarding the system remain. How sh...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame,
2021.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Electric automaker Tesla's Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla's goal. As Tesla continues to release new Autopilot updates to the public, concerns regarding the system remain. How should Tesla proceed with respect to consumer safety, consumer perceptions, and its beta testing model? |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781529619980 152961998X |