The last days of twitter? : Elon Musk's calamitous takeover /

After spending months trying to rescind his bid to buy Twitter, Elon Musk officially completed the purchase and took over as CEO of the social media platform in late October 2022. The shake-ups at the company were immediate: layoffs, mass resignations, and divestments from advertisers came in quick...

Full description

Bibliographic Details
Main Author:	Lawrence, Kelsey (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Musk, Elon > Case studies. Musk, Elon Consolidation and merger of corporations > Case studies. Social media and society > Case studies. Entreprises > Fusion > Études de cas. Médias sociaux et société > Études de cas. Consolidation and merger of corporations Social media and society Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	After spending months trying to rescind his bid to buy Twitter, Elon Musk officially completed the purchase and took over as CEO of the social media platform in late October 2022. The shake-ups at the company were immediate: layoffs, mass resignations, and divestments from advertisers came in quick succession as Musk implemented changes that many users have either trolled to criticize Musk or taken advantage of to further the spread of fake news. Musk's aggressive leadership style has so far proven to be catastrophic for the company, and his volatility as a leader and business strategist (particularly after losing his own Twitter-polled confidence vote) have led many to speculate whether the end is nigh for Twitter. This case looks at Musk's early days as CEO and asks students to discuss the future of the company.
Physical Description:	1 online resource.
ISBN:	9781071916872 1071916874