rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Adding intellectual property as a corporate valuation strategy
  name:
    name part: Juszczak, Mark
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2023
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: This case is presented from the point of view of Samuel, an external consultant in biochemical product development. Trust-Air is a company in Nebraska that sells and distributes a portable device that is used to remove odors and disinfect classrooms, which has proven to be a popular product since the advent of COVID. The product has especially been used in classrooms in crowded urban areas, such as in Los Angeles, New York, Houston, and Chicago. However, the company has a problem. The Medex-Clean Machine is manufactured by a white-label manufacturer in Taiwan. Trust-Air does not own patents on the machine. Since disinfection and odor removal technology is mature, they did not initially believe it was necessary. Instead, they rely on branding and design to keep and grow market share. However, in the past few months, it has become clear that there are two very similar products on the market from start-up competitors. Trust-Air believes that, before they pursue further corporate growth strategy, or attempt to move forward with a public offering, they first need to acquire some intellectual property (IP) as part of their corporate portfolio. Trust-Air therefore decided to hire Samuel to help them with IP development. Students will be asked to determine which strategy will be the most effective for the company as it aims to acquire IP.
  target audience: specialized
  note: Mark Juszczak.
  subject:
    geographic code: n-us---
  subject:
    topic: Intellectual property
    geographic: United States
  subject:
    topic: Intellectual property
    topic: Economic aspects
    geographic: United States
  subject:
    topic: Business ethics
  subject:
    topic: Propriété intellectuelle
    geographic: États-Unis
  subject:
    topic: Propriété intellectuelle
    topic: Aspect économique
    geographic: États-Unis
  subject:
    topic: Morale des affaires
  subject:
    topic: Business ethics
  subject:
    topic: Intellectual property
  subject:
    topic: Intellectual property
    topic: Economic aspects
  subject:
    geographic: United States
  classification: KF1890.H53 J87 2023
  classification: 346.73048
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781529621921
  identifier: 1529621925
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 230109
    record change date: 20240923172003.8
    record identifier: in00005499660
    language of cataloging:
      language term: eng