Lighting up the bottom of the pyramid with love : born internationalization of power-solution /
Shenzhen Power-Solultion Co. Ltd. is a born-global social enterprise committed to improving the quality of life of the bottom-of-the-pyramid (BOP) population globally. In its transition from a purely trading company to a manufacturing company, Power-Solution expanded its product line and diversified...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Renmin University,
2020.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Shenzhen Power-Solultion Co. Ltd. is a born-global social enterprise committed to improving the quality of life of the bottom-of-the-pyramid (BOP) population globally. In its transition from a purely trading company to a manufacturing company, Power-Solution expanded its product line and diversified its operations to provide sustainable solar solutions to the BOP population living in areas without electricity. Power-Solution's solar products are sold in 63 developing countries, including Indonesia, the Philippines, India, and countries in South America and Africa, greatly improving the lives of more than 3 million families worldwide. The case first introduces Power-Solution's R&D design, quality control, marketing innovations, system construction, and team building. It then analyzes the company's born-global business model and its attempts to seek external support while improving its self-sufficiency. The case study helps students understand the conditions in which a born global company is formed and its growth path, business model, and challenges. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529623109 1529623103 |