Executive tours & travels' sustenance strategy : the search for a thriving business model in the aviation and tourism sector /
Executive Tours & Travels is a travel agency offering a wide variety of services. Following the COVID-19 pandemic and its chilling effect on the travel industry, the agency's CEO Rehana Kabir is considering changes--to services or target customers perhaps, or employee incentives--to create...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Executive Tours & Travels is a travel agency offering a wide variety of services. Following the COVID-19 pandemic and its chilling effect on the travel industry, the agency's CEO Rehana Kabir is considering changes--to services or target customers perhaps, or employee incentives--to create a sustainable business model. The agency had steady and consistent growth from 2013 to 2019, offering international and domestic air ticketing, air charter, hotel booking, tour packaging, visa processing, and more. The COVID-19 outbreak severely hit the global tourism industry. The sudden suspension of airlines' operations and imposition of lockdowns for a prolonged period by almost all nations had a critical effect on the market. Clever marketing strategies, strong brand image, loyal customer base, dedicated workforce, and innovations helped Executive Tours & Travels to survive in the sector, despite many other major agencies being shut down. However, the firm now recognizes that a thriving business model would benefit its business and sustenance in all situations. Therefore, this case provides students with the necessary information on Executive Tours & Travels to enable them to work as its consultant. In that capacity, each student will need to recommend a suitable business model and suggest effective strategies for sustainable growth and better survivability of the firm, considering its pre-pandemic, post-pandemic, and new current situations. Future tourism development directions affected by the COVID-19 pandemic and feasible solutions for the tourism industry's recovery can be reflected in the findings. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529622690 1529622697 |