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ePuja : seek, discover, get blessed /

The case describes the entrepreneurial venture initiated by Shiva Kumar and an angel investor Chetan Merchant, and the situation they faced in January 2016. The venture - ePuja - offered the online facility of worshipping and offering prayers in over 3,600 temples across India. The case asks student...

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Bibliographic Details
Main Authors: Patel, Malay (Author), Karna, Amit, active 2017 (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Ahmedabad, 2017.
Series:SAGE Business Cases.
Subjects:
ePuja.
Entrepreneurship > India > Case studies.
Competition > India > Case studies.
Consumers > Research > India > Case studies.
Entrepreneuriat > Inde > Études de cas.
Consommateurs > Recherche > Inde > Études de cas.
Competition.
Consumers > Research.
Entrepreneurship.
India.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:The case describes the entrepreneurial venture initiated by Shiva Kumar and an angel investor Chetan Merchant, and the situation they faced in January 2016. The venture - ePuja - offered the online facility of worshipping and offering prayers in over 3,600 temples across India. The case asks students how ePuja can continue to grow with increased competition and how to reach potential customers in rural India.
Item Description:Originally Published In Patel, M., & Karna, A. (2017). ePuja: Seek, Discover, Get Blessed. CIIE0006. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
Physical Description:1 online resource : illustrations.
ISBN:9781529704242
1529704243