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Marketing research decisions in Chic-Chicken /

In 2016, Chic-Chicken, a Dubai based chain of restaurants is experiencing a decline in sales due to international competition from other food giants such as McDonalds, KFC and Domino's Pizza. The protagonist of the case, Kiran Sarker is asked to conduct market research on the Indian market to d...

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Bibliographic Details
Main Author: Adhikari, Atanu (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Kozhikode, 2017.
Series:SAGE Business Cases.
Subjects:
Chic-Chicken.
Branding (Marketing) > India > Case studies.
Marketing research > India > Case studies.
Chain restaurants > India > Case studies.
Stratégie de marque > Inde > Études de cas.
Marketing > Recherche > Inde > Études de cas.
Chaînes de restaurants > Inde > Études de cas.
Branding (Marketing)
Chain restaurants.
Marketing research.
India.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:In 2016, Chic-Chicken, a Dubai based chain of restaurants is experiencing a decline in sales due to international competition from other food giants such as McDonalds, KFC and Domino's Pizza. The protagonist of the case, Kiran Sarker is asked to conduct market research on the Indian market to discover how Chic-Chicken should go about rebranding itself.
Item Description:Originally Published In Adhikari, A. (2017). Marketing Research Decisions in Chic-Chicken. Kozhikode, India: Indian Institute of Management, Kozhikode.
Physical Description:1 online resource : illustrations.
ISBN:9781529708561
1529708567