Kaldi's Coffee : can Ethiopia's premier coffee shop continue to grow? /
Named after the person who discovered coffee in Ethiopia, a nation that meets a large part of the global demand for coffee, the successful Kaldi's Coffee chain was inspired by and modeled itself on Starbucks. With more than 38 branches in two Ethiopian cities, the founders of Kaldi's Coffe...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2022.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Named after the person who discovered coffee in Ethiopia, a nation that meets a large part of the global demand for coffee, the successful Kaldi's Coffee chain was inspired by and modeled itself on Starbucks. With more than 38 branches in two Ethiopian cities, the founders of Kaldi's Coffee have diversified their business and vertically integrated its supply chain to control quality of both product and service. In light of a changing landscape in Ethiopia and Africa, the question is whether Kaldi's Coffee can sustain growth with their existing strategy. |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529796452 1529796458 |