Omigo : on a mission to create a bidet culture in the United States /

This case is about North Carolina-based Omigo, a bidet manufacturing startup co-founded in 2017 by the father-son duo of Tom Lotrecchiano, Sr. and Tom Lotrecchiano, Jr. According to experts, the market size of bidets could grow at a rate of more than 5% between 2020 and 2026 globally. Within the Uni...

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Bibliographic Details
Main Authors:	Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Success in business > Case studies. COVID-19 Pandemic, 2020- > United States > Case studies. Succès dans les affaires > Études de cas. Pandémie de COVID-19, 2020- > États-Unis > Études de cas. Success in business United States Since 2020 Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case is about North Carolina-based Omigo, a bidet manufacturing startup co-founded in 2017 by the father-son duo of Tom Lotrecchiano, Sr. and Tom Lotrecchiano, Jr. According to experts, the market size of bidets could grow at a rate of more than 5% between 2020 and 2026 globally. Within the United States, during the COVID-19 pandemic, bidet manufacturing companies reported a significant increase in sales. This exponential growth largely occurred due to the scarcity of toilet paper rolls. Although bidets are culturally unacceptable to U.S. consumers, the co-founders of Omigo believed that they could make this shift to bidets by U.S. consumers a permanent feature. Students are asked to frame strategies to help the co-founders bring this cultural change to the United States. How can they achieve this goal? Going forward, in what directions should they focus their innovation efforts?
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529790290 1529790298