rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Selling motorcycles in Kolkata
    sub title: challenges of managing a buying centre
  name:
    name part: Mukherjee, Jaydeep
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Wellness India Ltd. (Wellness) is a pharmaceutical company which reported revenues of INR1 1 billion in 2020. Wellness provides all of its sales executives with a company-owned 100cc motorcycle, within a stipulated price limit. Mr. Basu, a sales representative for Royal Motors, had been doing business with the Wellness Kolkata branch for the last year, and had sold around ten motorcycles of different models and brands during this period. Basu realized that all the stakeholders involved in this purchase--the sales executive, branch manager, and branch accountant--had different expectations, and he knew also that the market context of Wellness Kolkata had changed in the last few months. Arriving at an amicable solution regarding these motorcycle sales was now very important for all the stakeholders. Basu thought that if he could help them in reaching a decision, he could further entrench his position with Wellness Kolkata. He now pondered whether there was indeed any possibility that he could help the three stakeholders to arrive at a consensus. If consensus was not possible, then who was the real decision maker in this case, and what would be the preferred solution? Was it possible to influence the decision maker, and what could be the potential levers?
  target audience: specialized
  note: Jaydeep Mukherjee.
  note: Includes bibliographical references and index.
  subject:
    topic: Decision making
  subject:
    topic: Decision Making
  subject:
    topic: Prise de décision
  subject:
    topic: decision making
  subject:
    topic: Decision making
  classification: HD30.23 .P53 2022
  classification: 658.403
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781529790771
  identifier: 1529790778
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 211115
    record change date: 20240923172010.0
    record identifier: in00005499541
    language of cataloging:
      language term: eng