Responsible AI : tackling tech's largest corporate governance challenges /
This case examines new governance challenges that artificial intelligence (AI) is posing. As AI is increasingly developed and used by companies globally, leading tech companies--including Google--have or are developing responsible AI principles to help guide ethical decisions in developing, managing...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
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London :
The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business,
2022.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case examines new governance challenges that artificial intelligence (AI) is posing. As AI is increasingly developed and used by companies globally, leading tech companies--including Google--have or are developing responsible AI principles to help guide ethical decisions in developing, managing, and using AI. Principles can inform new strategies or initiatives, while impacting employee behavior. While companies have slightly different principles for responsible AI depending on their context and industry, there are similarities--including fairness and justice found across different principles. In 2017, Google's CEO--Sundar Pichai--announced that Google would be an "AI first" company and shortly after prioritized the development of an ethical charter to guide the company when it came to AI. The company has made much progress including adopting responsible AI principles. However, the company--and its industry peers--continue to face challenges related to operationalizing the AI Principles. This case delves into the promise and rapid growth of AI, how companies have responded, and challenges to responsible AI development and management. It specifically explores how Google has addressed responsible AI innovation, including the launch of its AI Principles, structures created to bring those principles to life, and the role of grassroots leadership at the company. Finally, it explores a real challenge Google faces in operationalizing its AI Principles. By exploring the landscape of responsible AI and delving into challenges faced at Google, students can consider how to grapple with responsible innovation challenges and approaches to apply their own leadership on this timely issue. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071913260 1071913263 |