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holo|one : a Swiss tech startup ventures to China /

Holo|one uses the new technology of augmented reality to sell its mixed reality software to other businesses to improve efficiency and save on costs. The case describes the history of the firm and their expansion into Chinese city Chongqing. Dominki Trost, the co-founder and CEO of holo|one must acc...

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Bibliographic Details
Main Authors: Qin, Yuan, active 2019 (Author), Wittmann, Xinhua (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2019.
Series:SAGE business cases
Subjects:
holo|one > Case studies.
International business enterprises > China > Management > Case studies.
Corporations, Swiss > China > Case studies.
International business enterprises > Social aspects > China > Case studies.
Entreprises multinationales > Chine > Gestion > Études de cas.
Sociétés suisses > Chine > Études de cas.
Corporations, Swiss
International business enterprises > Management
International business enterprises > Social aspects
China
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:Holo|one uses the new technology of augmented reality to sell its mixed reality software to other businesses to improve efficiency and save on costs. The case describes the history of the firm and their expansion into Chinese city Chongqing. Dominki Trost, the co-founder and CEO of holo|one must acclimate to the different customs of doing business in China and debate how much faith to put into the Chinese manager Jeffrey Zhe Li, responsible for holo|one's growth in the Chinese market.
Item Description:Originally Published InQin, Y., & Wittmann, X. (2019). holo|one: A Swiss tech startup ventures to China. S2CSC 028-19-07. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9781529735895
1529735890