From selling on e-commerce platform to selling on WeChat platform : an exploration of B2C e-commerce of agricultural byproducts in China /
Although agricultural byproducts sales are dominated by traditional sales channels nowadays, recently agricultural byproducts e-commerce is developing rapidly. What to sell and how to sell on the Internet are the two most concerning problems for companies selling agricultural byproducts. To be a cop...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Renmin University,
2015.
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| Series: | SAGE business cases
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Although agricultural byproducts sales are dominated by traditional sales channels nowadays, recently agricultural byproducts e-commerce is developing rapidly. What to sell and how to sell on the Internet are the two most concerning problems for companies selling agricultural byproducts. To be a copycat of other business models is certainly doomed to failure. This case describes the agricultural byproducts e-commerce practice of Gongtianxia Technology Company with the aim of exploring the direction of agricultural byproducts e-commerce and sharing the lessons learned with e-commerce entrepreneurs. |
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| Item Description: | Originally Published InWang, K., Yang, B., & Chen, M. (2015). From Selling on E-commerce Platform to Selling on WeChat Platform: An Exploration of B2C E-commerce of Agricultural Byproducts in China. Beijing, China: Renmin University Business School. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529763812 1529763819 |