True Tools : a down shift in product quality, customer care threw a company into turmoil /

True Tools is a family-owned industrial tool distribution company that supplies manufacturing companies with maintenance, repair, and operations (MRO) products such as spare parts, tools, and equipment. Established in 1947, True Tools has maintained a strong "sales leader" image in a highl...

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Bibliographic Details
Main Author:	Conrad, David (Charles David) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Business planning > Case studies. Product management > Case studies. Quality of products > Case studies. Produits commerciaux > Gestion > Études de cas. Qualité des produits > Études de cas. Business planning. Product management. Quality of products. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	True Tools is a family-owned industrial tool distribution company that supplies manufacturing companies with maintenance, repair, and operations (MRO) products such as spare parts, tools, and equipment. Established in 1947, True Tools has maintained a strong "sales leader" image in a highly competitive industry by providing superior products, sales, and service. This case shows the sales challenges an industrial supplier faces when a revised strategy, which includes a downshift in product quality, negatively influences the purchase decisions of manufacturing companies.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529763706 1529763703