Moby Dick House of Kabob : a glimpse of Persian culture in Washington, DC /

Moby Dick House of Kabob is a restaurant chain based in the Washington, DC, Maryland, and Virginia area. Mike Daryoush founded "Moby's Luncheonette" in 1989 with a focus on serving traditional American breakfast and lunch. At first the restaurant did not enjoy financial success so Mik...

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Bibliographic Details
Main Authors:	Nowroozi, Behdad (Author), Nowroozi, Kavon (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Moby Dick House of Kabob > Case studies. Business planning > Case studies. Restaurant management > Case studies. Restaurants > Gestion > Études de cas. Business planning. Restaurant management. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Moby Dick House of Kabob is a restaurant chain based in the Washington, DC, Maryland, and Virginia area. Mike Daryoush founded "Moby's Luncheonette" in 1989 with a focus on serving traditional American breakfast and lunch. At first the restaurant did not enjoy financial success so Mike, an immigrant from Iran, decided to take a new route, installing a traditional clay oven that baked fresh pita bread. This was an instant hit and inspired him to adopt a Persian-inspired menu and rename the restaurant "Moby Dick House of Kabob." There are now 24 locations in the Washington, DC Metropolitan area and Baltimore. This case examines what has enabled the success of Moby Dick and what challenges it faces. The overall goal is to introduce students to the concept of using food to promote cultural understanding, and to make students aware of the power of innovation, relationship building, and adaptability in operating a successful business.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529762723 1529762723