Analyzing Unilever's pledge to cut back on plastics /

This short case asks students to consider Unilever's 2019 pledge to dramatically cut its use of virgin plastic at a time when other companies are making similar choices to signal their eco-friendliness. What are the costs and benefits of the choice to reduce plastic use, and what forces may be...

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Bibliographic Details
Main Author:	Hobbs, Allegra (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Unilever (Firm) > Case studies. Unilever (Firm) Social responsibility of business > Case studies. Entreprises > Responsabilité sociale > Études de cas. Social responsibility of business Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This short case asks students to consider Unilever's 2019 pledge to dramatically cut its use of virgin plastic at a time when other companies are making similar choices to signal their eco-friendliness. What are the costs and benefits of the choice to reduce plastic use, and what forces may be motivating Unilever's decision?
Physical Description:	1 online resource : illustrations.
ISBN:	9781529729481 1529729483