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Tough love : when social media influencers' digital detox goes wrong /

Chiara Ferragni, the number one global social media influencer in the fashion industry, posted a video of herself turning off her phone, and her followers soon started to worry about her absence. Chiara resurfaced 24 hours later, claiming to have undergone a social media detox that helped her rest w...

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Bibliographic Details
Main Author: Fumagalli, Elena, active 2020 (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Ferragni, Chiara > Case studies.
Advertising > Social aspects > Case studies.
Social media > Psychological aspects > Case studies.
Internet advertising > Case studies.
Publicité > Aspect social > Études de cas.
Médias sociaux > Aspect psychologique > Études de cas.
Publicité sur Internet > Études de cas.
Advertising > Social aspects
Internet advertising
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:Chiara Ferragni, the number one global social media influencer in the fashion industry, posted a video of herself turning off her phone, and her followers soon started to worry about her absence. Chiara resurfaced 24 hours later, claiming to have undergone a social media detox that helped her rest while treating her skin with a product she was clearly paid to sponsor. The advertising strategy was successful in generating buzz, but also prompted followers to comment on and highlight the superficiality of Chiara's statement. Digital addiction undermines consumers' well-being on a global scale, and this case urges readers to reflect on the ethical implications of using social media to produce sponsored content capitalizing on the issue itself.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781526496638
1526496631