CATL : relying on strategic corporate social responsibility to build a sustainable industry chain /
CATL (Contemporary Amperex Technology Co. Limited), founded in 2011, works to solve social problems closely related to its core business of new-energy vehicle battery systems. CATL emphasizes technological innovation and develops its own technological advantage by joining forces with renowned univer...
| Main Authors: | , , , , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | CATL (Contemporary Amperex Technology Co. Limited), founded in 2011, works to solve social problems closely related to its core business of new-energy vehicle battery systems. CATL emphasizes technological innovation and develops its own technological advantage by joining forces with renowned universities, research institutes, and some of its suppliers to conduct joint research and share the results. It also entered the core supply chain through strategic alliances with downstream vehicle companies. CATL faces doubts among its strategic allies as well as increasing competition in the new-energy industry. To address these issues, CATL aims to further improve its green innovation capability, continue to fulfill its strategic corporate social responsibility, and build a sustainable industry chain. This case focuses on CATL's development path, from a forerunner to the leader in the power battery industry, and analyzes its management practice of internalizing its corporate social responsibility through green strategy and strategic alliance. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071927960 1071927965 |