Aisle : a Canadian B Corp pivots to scale its impact /
Aisle is a founding Canadian B Corp which manufactures and sells sustainable, natural, reusable menstruation products directly to consumers. In mid-November 2021, Madeleine Shaw, Aisle's cofounder and director of partnership and impact, was preparing a sales presentation for the University of M...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Aisle is a founding Canadian B Corp which manufactures and sells sustainable, natural, reusable menstruation products directly to consumers. In mid-November 2021, Madeleine Shaw, Aisle's cofounder and director of partnership and impact, was preparing a sales presentation for the University of Michigan. Growing investors' interest in FemTech, combined with the negative impact of COVID-19 on business operations, had taken a toll on Aisle's direct-to-consumer business model. Shaw foresaw an opportunity to expand from the direct-to-consumer model to a business-to-business (B2B) approach to create a more significant social impact while expanding the source of revenues. By putting themselves into Shaw's shoes, students will formulate a proposal that fully addresses the university's needs while demonstrating Aisle's organizational commitment to menstrual equity and environmental stewardship, alongside navigating a new and complex buying process. The case allows the students to reflect on critical concepts such as social entrepreneurship, B Corp certification, menstrual equity, blended value, stakeholders' management, social procurement, and greenwashing. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071937402 1071937405 |