FuelCell energy : is China the right market? /

This case involves a study of a potential market entry into China. FuelCell Energy (FCE) manufactures stationary fuel cells, or DFCs (Direct FuelCell®), used to generate electricity in buildings or at power generation parks/facilities. The protagonist, Tom Keith, is the Vice President of Internation...

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Bibliographic Details
Main Authors:	Koza, Karen, active 2020 (Author), Oas, Denise (Author), Nelson, Eric, active 2020 (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2020.
Series:	SAGE business cases.
Subjects:	Energy industries > Management > Case studies. Host countries (Business) > China > Case studies. International business enterprises > Case studies. Industries énergétiques > Gestion > Études de cas. Entreprises multinationales > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case involves a study of a potential market entry into China. FuelCell Energy (FCE) manufactures stationary fuel cells, or DFCs (Direct FuelCell®), used to generate electricity in buildings or at power generation parks/facilities. The protagonist, Tom Keith, is the Vice President of International Sales for FCE. He has just returned from a strategic planning meeting focusing on the Chinese energy market. At the meeting, Tom was asked to determine whether or not the Chinese energy market was a good strategic fit for FCE and, if so, whether now was a good time for FCE to enter that market. As a case to determine timing and strategic fit of a new market entrant, the discussion addresses the various issues that Tom must consider in order to make such a determination.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071944783 1071944789