rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Kapila Krishi Udyog Limited
  name:
    name part: Singh, Kunwar
    name part: active 2024
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Sukhpal Singh
    name part: 1964-
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Sameer Shivhare, Director, Kapila Krishi, was the first-generation entrepreneur who had taken the baton from his father. His father had set up the cattle feed business in the early nineties. Kapila Krishi, a Kanpur-based cattle feed manufacturer, had a market presence in four major milk-producing Indian states, viz. Uttar Pradesh, Bihar, Punjab and Haryana. Traditionally, it had a market presence in Uttar Pradesh and Bihar, but later, it moved to Punjab and Haryana. It was facing competition from not only national and international brands but also unorganised players. While chairing the board meeting on July 15, 2019, Shivhare expressed serious concerns over declining sales and revenue growth in recent years. Kapila Krishi had seen a decline in annual revenue growth in the cattle feed business from 53.11% in 2017-18 to 40.82% in 2018-19. The decline in revenue growth was synchronous with an increase in annual growth in promotional expense from 22.72% in 2017-18 to 195.79% in 2018-19. The recent decline in revenue growth could be traced to a changing market structure, a lack of awareness about cattle feed among livestock owners, a lack of fit between market segmentation and marketing mix, a shift in promotional strategy and some distribution challenges. The board members requested Shivhare to present a business plan in the next board meeting. The business plan should address the reversal in declining revenue growth and ensure steady growth in the business.
  target audience: specialized
  note: Kunwar Singh, Sukhpal Singh.
  subject:
    topic: Market segmentation
    genre: Case studies
  subject:
    topic: Family-owned business enterprises
    topic: Growth
    genre: Case studies
  subject:
    topic: Segmentation du marché
    genre: Études de cas
  subject:
    topic: Entreprises familiales
    topic: Croissance
    genre: Études de cas
  classification: HF5415.127 .S56 2024
  classification: 658.802
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071942383
  identifier: 1071942387
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 240109
    record change date: 20240923171950.1
    record identifier: in00005499366
    language of cataloging:
      language term: eng