Economics of the influencer industry, and its pitfalls /

This case is focused around a National Public Radio Planet Money podcast in which the journalists look into the economics of the influencer industry. This case focuses on the positives and negatives of being in the influencer industry as well as the way in which the influencer industry operates. Thi...

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Bibliographic Details
Main Author:	Baskin, Ernest (Author)
Format:	eBook
Language:	English
Published:	London : National Public Radio Planet Money, 2024.
Series:	SAGE Business cases.
Subjects:	Economics > Case studies. Marketing > Case studies. Internet personalities > Case studies. Social media > Marketing > Case studies. Économie politique > Études de cas. Marketing > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case is focused around a National Public Radio Planet Money podcast in which the journalists look into the economics of the influencer industry. This case focuses on the positives and negatives of being in the influencer industry as well as the way in which the influencer industry operates. This case can be discussed from multiple perspectives including social media marketing as well as marketing more generally.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071941874 1071941879