Virtual artists are taking over, not : FN Meka gets signed and dropped in a week /

This academic case study delves into the emergence of virtual characters within the music industry, focusing on the controversy surrounding FN Meka, a virtual rapper signed to Capitol Records. The study examines FN Meka's inception, rise, and subsequent downfall, shedding light on the intricate...

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Bibliographic Details
Main Authors: Alexander, Andrae, active 2024 (Author), Zhao, Ziyin (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE Business cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:This academic case study delves into the emergence of virtual characters within the music industry, focusing on the controversy surrounding FN Meka, a virtual rapper signed to Capitol Records. The study examines FN Meka's inception, rise, and subsequent downfall, shedding light on the intricate interplay between technology, cultural expression, and consumer behavior. FN Meka's journey from a successful virtual influencer to a controversial artist highlights the complexities of the modern music landscape and raises critical questions about authenticity, ownership, racial representation, and the ethical implications they present. The case study provides insights into the challenges and potential opportunities posed by virtual characters, offering a thought-provoking exploration of the evolving landscape of the music industry.
Physical Description:1 online resource.
ISBN:9781071941669
1071941666