Columbia Sportswear expands production in Latin America /

Columbia Sportswear, an American apparel brand, recently announced that it would begin pulling its manufacturing operations from Asia to other locations, including Central America. This case discusses the reasons behind this move, which include the U.S.-China trade war, transport challenges from Asi...

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Bibliographic Details
Main Author: Mehta, Shreshthi (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE Business cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Columbia Sportswear, an American apparel brand, recently announced that it would begin pulling its manufacturing operations from Asia to other locations, including Central America. This case discusses the reasons behind this move, which include the U.S.-China trade war, transport challenges from Asia, new trade policies with Central America, and more. Students will be asked to evaluate the supply chain labor costs, time, and other factors that motivated the company to undertake this significant change in strategy.
Physical Description:1 online resource : illustrations.
ISBN:9781071948293
1071948296