Treehotel : forest hospitality in Sweden /
The case discusses the sustainable solution offered by a Swedish nature-based accommodation company "Treehotel" and the strategies used by the company to completely avoid deforestation, yet build a world-class hotel for tourists completely aligned with nature. As sustainability is a major...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case discusses the sustainable solution offered by a Swedish nature-based accommodation company "Treehotel" and the strategies used by the company to completely avoid deforestation, yet build a world-class hotel for tourists completely aligned with nature. As sustainability is a major focus in most Scandinavian business models, it is interesting to dig into this Swedish accommodation business and figure out the ways it functions among nature, while keeping nature alive. The business model, along with the exceptional architecture keeping the forest alive, will serve as a guideline for many businesses in the accommodation industry in other parts of the world. Furthermore, the case discusses a series of interdependent businesses in a nature-friendly method, bringing in the accommodation and food industry and how they can perform side by side with the food served at the Treehotel's own restaurant. The case will also shed light on the various barriers the business has faced along the way as well as discuss the marketing strategies of similar businesses in today's world. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071925102 1071925105 |