rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mattel expands its horizon by introducing gender-neutral Barbie dolls
  name:
    name part: Mehta, Shreshthi
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Mattel, the toy manufacturing company, is the maker of Barbie dolls. In 2022, the company modeled a new doll inspired by Laverne Cox, a famous transgender personality. It was the first time that Mattel had modeled a Barbie doll after a trans person. This case examines how the sales of Barbie had declined significantly between 2015 and 2017. Following the drop, Mattel reevaluated its product offering and determined that it needed to change its strategy by introducing dolls of a newer type of body image and personality, which were more relatable with the expectations of its current audience. The case discusses the need for Mattel to constantly review its business model and make necessary changes by portraying diversity in its Barbie product line to remain competitive in response to the changing business environment. How will Mattel's newest strategy boost its bottom line? Students are asked to analyze the importance of diversity awareness and to evaluate what steps a company needs to undertake to create a sustainable culture.
  target audience: specialized
  note: Shreshthi Mehta.
  subject:
    name:
      name part: Mattel, Inc.
    genre: Case studies
  subject:
    topic: Barbie dolls
    genre: Case studies
  subject:
    topic: Cultural pluralism
    genre: Case studies
  subject:
    topic: Corporations
    topic: Growth
    genre: Case studies
  subject:
    topic: Gender nonconformity
    genre: Case studies
  subject:
    topic: Diversité culturelle
    genre: Études de cas
  subject:
    topic: Sociétés
    topic: Croissance
    genre: Études de cas
  subject:
    topic: Transgenrisme
    genre: Études de cas
  classification: HM1271 .M44 2024
  classification: 305.8
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071923764
  identifier: 1071923765
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923171945.7
    record identifier: in00005499319
    language of cataloging:
      language term: eng