Identifying target customers for a healthy food store : what strategy should Select Fresh use? /

Select Fresh sells healthy packaged foods such as snacks and quick-prep meals, spice blends and sauces, and whole grain basic cooking ingredients. The owners want to determine the ideal product portfolio to carry. What tools and methods can they use to identify and segment their target customers? Bu...

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Bibliographic Details
Main Author:	Dhall, Punyaslok (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Consumers > Research > Case studies. Food service management > Case studies. Consommateurs > Recherche > Études de cas. Services alimentaires > Gestion > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Select Fresh sells healthy packaged foods such as snacks and quick-prep meals, spice blends and sauces, and whole grain basic cooking ingredients. The owners want to determine the ideal product portfolio to carry. What tools and methods can they use to identify and segment their target customers? Business partners Sidhartha and Ankit have operated their Select Fresh outlet for about one year. Sidhartha, an agricultural engineer with ten years of experience, and Ankit, a management graduate with manufacturing experience, started the partnership venture with the goal of selling healthy processed food. They found that although local consumers were aware about healthy food, they were apprehensive about its taste. Hence, Sidhartha and Ankit started a taste corner in the outlet. The 'taste corner' was a success, which prompted them to go ahead in opening a restaurant on the rooftop. They now have to make a decision about the nature of the restaurant they plan to have along with their Select Fresh outlet. Specifically, they need to decide how to use the restaurant alongside the other tools and methods available to them for researching customer segments and figuring out how to present the right mix of products and price points for their target customers.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071926925 1071926926