Koolfun : challenges of growing a quick service restaurant brand /

Vikram Gulati founded KoolFun in 2020 in the National Capital Region of India. KoolFun is a quick service restaurant that serves kulche chole, a popular Indian street food. Gulati believed that the key to success in business was ensuring that the brand equity and image were established and reinforce...

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Bibliographic Details
Main Author:	Mukherjee, Jaydeep, (Economist) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Industrial marketing > Case studies. Marketing > Case studies. Retail trade > Cast studies > Case studies. Marketing industriel > Études de cas. Marketing > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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