rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Dermacare
    sub title: finalizing the go-to-market strategy
  name:
    name part: Mukherjee, Jaydeep
    name part: (Economist)
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Bhaskar Gupta used his decade-long experience in a large multinational consumer products company to start Dermacare in India in March 2022. He launched premium skincare products in the niche segment of affordable luxury in March 2023. After the initial success of selling the product in the market, Gupta arranged funds from family and planned to scale up the business beginning in August 2023. Two-thirds of the Dermacare sales were through dermatologist prescriptions, which was both profitable and a great route of demand generation with the credibility of experts. However, scaling up would require reaching the mass market through other marketing and channel mixes. Gupta now focused on resolving the two tricky decisions of finalizing the positioning and go-to-market strategy. Students will be asked to evaluate the market opportunity available to Gupta, suggest ways of inducing customer trials of a product for which expensive packaging is the key differentiator, recommend a plan to keep the consumers engaged with the social media promotional campaigns, and design the go-to-market strategy as the company planned to scale up.
  target audience: specialized
  note: Jaydeep Mukherjee.
  subject:
    topic: Marketing channels
    genre: Case studies
  subject:
    topic: Communication in marketing
    genre: Case studies
  subject:
    topic: Product management
    genre: Case studies
  subject:
    topic: Circuits de distribution
    genre: Études de cas
  subject:
    topic: Communication en marketing
    genre: Études de cas
  subject:
    topic: Produits commerciaux
    topic: Gestion
    genre: Études de cas
  classification: HF5415.129 .M85 2024
  classification: 380.10952
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071939123
  identifier: 1071939122
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923171946.2
    record identifier: in00005499304
    language of cataloging:
      language term: eng