Zepto : can it sustain its ten-minute online delivery model in India? /
Zepto is a Mumbai-based start-up company that offers delivery of groceries in 10 minutes Aadit Palicha and Kaivalya Vohra founded Zepto in 2021. Zepto uses dark stores to deliver goods as quickly as possible. A dark store is a large retail space that resembles a traditional supermarket but is closed...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE Business cases.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Zepto is a Mumbai-based start-up company that offers delivery of groceries in 10 minutes Aadit Palicha and Kaivalya Vohra founded Zepto in 2021. Zepto uses dark stores to deliver goods as quickly as possible. A dark store is a large retail space that resembles a traditional supermarket but is closed to the general public. In 2021, they worked with over 86 dark store owners across 13 regions, generating more than 1 million deliveries A dark store is a sizable retail space that resembles a traditional supermarket but is closed to the general public. Dark stores are private distribution hubs, from where quick delivery orders are fulfilled. Zepto's trade secret is its ability to consistently produce and deliver more than 2,500 items in less than 10 minutes. Students will be asked to recommend strategies to sustain and grow their business and compete successfully with their competition. They will also be asked to undertake a SWOT analysis of Zepto and perform a Porter's Five Forces analysis. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071939758 1071939750 |