From an associate to a manager : making a promotion decision /
In mid-July 2020, Pietr had to make a difficult decision regarding who to promote to lead the marketing department at EnglishLab, a private company that provides tutoring services in Saint Petersburg, Russia. He had two capable but very different candidates in mind: Ana and Elena. The two women had...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2022.
|
| Series: | SAGE Business cases.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | In mid-July 2020, Pietr had to make a difficult decision regarding who to promote to lead the marketing department at EnglishLab, a private company that provides tutoring services in Saint Petersburg, Russia. He had two capable but very different candidates in mind: Ana and Elena. The two women had different skills, experiences, and personalities. Neither of them had ever held a managerial position. He was under time constraints to make a decision because the second half of August was typically the best time to recruit new clients and renew contracts with existing clients, who were finishing their summer vacations. A new manager had to get the marketing department up to speed for the upcoming season. This case invites students to discuss both candidates in terms of their potential to become a first-time manager and help Pietr to make a decision. |
|---|---|
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529790764 152979076X |