McDonald's USA a restaurant icon's potential to thrive in a global pandemic Mukherjee, Kaushik creator author. Chandler, Byron author. Gentry, Richard author. text bibliography Electronic books. enk 2022 monographic eng remote 1 online resource : illustrations. Over the past 65 years, McDonald's has grown to become the world's largest (McDonald's, 2020a) and most recognized fast-food restaurant company. Like other restaurant businesses during the COVID-19 pandemic, McDonald's was forced to confront how to survive. This was particularly true of McDonald's U.S. Company, McDonald's USA. McDonald's as a corporation originally achieved its industry dominance by leveraging a business model that relied on consistent operations, value, franchisor control of real estate, and a world-class supply chain. Over time, particularly in the United States, Canada, and Australia, McDonald's added additional features to its operating model.These items included drive-through windows, mobile order pickup, and delivery, all of which positioned McDonald's to successfully compete in the contactless environment mandated by the COVID-19 world. However, McDonald's direct fast-food competitors have similar advantages that afford them the same ability to take market share from fast-casual and full-service restaurants. The issue for McDonald's is how to maintain this market share momentum post COVID-19 and protect that share from direct competitors. Historically, McDonald's responds to these challenges by devoting high levels of capital spending on new locations, marketing, new products, and/or remodels, all of which add debt and take time to accomplish. McDonald's must seek solutions to combat the competition that are not capital intensive. specialized Kaushik Mukherjee, Byron Chandler, Richard Gentry. Includes bibliographical references and index. COVID-19 Pandemic, 2020- Corporations Growth Pandémie de COVID-19, 2020- Sociétés Croissance Corporations Growth COVID-19 Pandemic (2020-) fast (OCoLC)fst02024716 https://id.oclc.org/worldcat/entity/E39Qhp4vB9ppxymcDb8984mKfy Since 2020 fast HD2746 .M85 2022 658.406 SAGE Business cases 9781529794021 1529794021 http://proxy.library.tamu.edu/login?url=https://sk.sagepub.com/cases/mcdonalds-usa-restaurant-icon-potential-thrive-global-pandemic SGPBL 211115 20240923171953.1 in00005499269 eng