Aircel : the rise and fall of an Indian telecom company /
Anosh Singh had joined Aircel at a time when the company, though an established player in the telecom market in India, was struggling to achieve further growth and profitability. The company had recently undertaken some restructuring to sharpen its competitiveness in an extremely competitive market...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2022.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Anosh Singh had joined Aircel at a time when the company, though an established player in the telecom market in India, was struggling to achieve further growth and profitability. The company had recently undertaken some restructuring to sharpen its competitiveness in an extremely competitive market environment. Since its incorporation in 1999, Aircel had grown into a well-known telecom operator. The company had adopted technology, innovation, aggressive marketing, and good HR practices as growth drivers. However, in spite of its best efforts, in 2018 the company struggled due to intense market competition. Aircel's reputation had also been marred by allegations of money laundering against its parent company. Even as the curtains drew on the company, Anosh wondered about the reasons for its demise. Was it due to some internal shortcomings or was it something else? |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529790023 1529790026 |