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Peloton's safety issues /

Months after learning of safety concerns related to the Peloton treadmill, Tread+, Peloton issued a product recall. This case covers Peloton's initial reactions to the safety concerns, subsequent product recall, and brand position in the months after the recall. Students are asked to evaluate P...

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Bibliographic Details
Main Author: Robson, Karen (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business cases.
Subjects:
Treadmills (Exercise equipment) > Safety measures > Case studies.
Product recall > Case studies.
Tapis roulants (Appareils d'exercice) > Sécurité > Mesures > Études de cas.
Produits commerciaux > Rappel > Études de cas.
Product recall.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:Months after learning of safety concerns related to the Peloton treadmill, Tread+, Peloton issued a product recall. This case covers Peloton's initial reactions to the safety concerns, subsequent product recall, and brand position in the months after the recall. Students are asked to evaluate Peloton's reaction to the safety concerns, and to brainstorm what the company should do moving forward to ensure that they are positioned in a desirable way.
Physical Description:1 online resource : illustrations.
ISBN:9781529795813
1529795818