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Sleep cafés : nap and go /

A college student from the United States visits Japan during her spring break and accidentally steps into a sleep café in Tokyo. Out of curiosity, she buys a 30-minute nap, which makes her want to start her own business and open a sleep café back home. The future entrepreneur starts exploratory onli...

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Bibliographic Details
Main Author: Kniazeva, Maria (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Entrepreneurship > Case studies.
Sleep deprivation > Case studies.
Sleep therapy > Case studies.
Entrepreneuriat > Études de cas.
Sommeil > Privation > Études de cas.
Sommeil > Emploi en thérapeutique > Études de cas.
Entrepreneurship
Sleep deprivation
Sleep therapy
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:A college student from the United States visits Japan during her spring break and accidentally steps into a sleep café in Tokyo. Out of curiosity, she buys a 30-minute nap, which makes her want to start her own business and open a sleep café back home. The future entrepreneur starts exploratory online research about nap cafés, which reveals a growing global sleep industry termed "sleepenomics." Having collected some valuable data, the student now plans to analyze it and develop a successful business model to tailor a nap café to the sleep-deprived culture of her country.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529710502
1529710502