How an Indianapolis fish market used linear and nonlinear programming to maximize profitability /

Andrew Caplinger, the proprietor of a local chain of restaurants, makes a profit selling fish and side dishes. He believes that, if the business were run differently, sides could add more to the bottom line. But what changes would produce the greatest increase in profitability? This case shows how s...

Full description

Bibliographic Details
Main Author: Seidelson, Craig (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Andrew Caplinger, the proprietor of a local chain of restaurants, makes a profit selling fish and side dishes. He believes that, if the business were run differently, sides could add more to the bottom line. But what changes would produce the greatest increase in profitability? This case shows how sales forecasting, linear programming, nonlinear programming, and simulation techniques can be used to maximize profits.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529715583
152971558X