Geely's acquisition of Volvo. the challenge of reviving the Swedish brand / Part A :

This three part case series discusses the acquisition of Swedish car manufacturer Volvo by the Chinese carmaker Zheijan Geely Holding Group. The first case in this series outlines the history of both companies and explains the initial obstacles of the Chinese acquisition. Volvo's management ini...

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Bibliographic Details
Main Author:	Wittmann, Xinhua (Author)
Format:	eBook
Language:	English
Published:	London : University of Zurich, 2019.
Series:	SAGE Business Cases.
Subjects:	Volvo, Aktiebolaget > Case studies. Zhejiang ji li kong gu ji tuan you xian gong si. Volvo, Aktiebolaget Zhejiang ji li kong gu ji tuan you xian gong si Consolidation and merger of corporations > Case studies. Automobile industry and trade. Entreprises > Fusion > Études de cas. Automobiles > Industrie et commerce. Automobile industry and trade Consolidation and merger of corporations Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This three part case series discusses the acquisition of Swedish car manufacturer Volvo by the Chinese carmaker Zheijan Geely Holding Group. The first case in this series outlines the history of both companies and explains the initial obstacles of the Chinese acquisition. Volvo's management initially resisted Geely's plan for aggressive growth in China preferring to build a strong brand and business case for entry into the Chinese market.
Item Description:	Originally Published InWittmann, X. (2019). Geely's Acquisition of Volvo Part A: The challenge of reviving the Swedish brand. S2CSC 001-14-01. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
Physical Description:	1 online resource.
ISBN:	9781529722130 1529722136