Enterprise financing : a case of crowdfunding /

Using the experiences of an entrepreneur, the case highlights the potential utility of crowdfunding while illuminating a number of funding resources for a start-up. Essentially, crowdfunding as a technique used by entrepreneurs to raise external finance from a large audience illustrates the outsourc...

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Bibliographic Details
Main Author:	Ojo, Sanya, 1960- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Crowd funding > Case studies. Financement participatif > Études de cas. Crowd funding Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Using the experiences of an entrepreneur, the case highlights the potential utility of crowdfunding while illuminating a number of funding resources for a start-up. Essentially, crowdfunding as a technique used by entrepreneurs to raise external finance from a large audience illustrates the outsourcing of entrepreneurial risk to consumers. However, some drawbacks accompany the crowdfunding event, which may dampen enthusiasts' interests in engaging with it.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781526495563 1526495562